Fast Facts
2012
Year co-founded by Matt Meeker, Henrik Werdelin, and Carly Strife in New York City.
1,000+
New toys designed every year.
9.2M+
Dog-obsessed followers on social media — consistently recognized as one of the most engaged brands on Facebook.
1,000+
BARKGood, shelter, rescue and community partners around the world.
96%
Customer satisfaction rating, industry standard is 80%
40,000
Retail outlets carrying BARK products.
2.3M+
Active Subscriptions.
2022
Launched in Woolworths Australia
Fun
Our classic monthly box of two toys, two treats, and a chew, thoughtfully designed to suit every dog’s playstyle
A monthly themed box to keep your high-energy dogs engaged with tough toys tailored to their playstyle
Food
Drool-worthy meals customized for every dog, crafted by nutritionists and delivered to your door in perfect portions
Home
Enabling dogs and humans to live their best life together — at home, on the go, and everywhere life takes us
Health
Health and wellness support that makes caring for your dog simple, effortless, and totally worth a full-body tail wag
Giving
Back
BARK aims to promote a dog-inclusive lifestyle and help dogs and their people stay together
Retail
Your dog's favorite stuff in your favorite online, big box, pet specialty, club, home and DIY stores
Our Toy Testing Lab
We use valuable feedback from millions of our subscribers to continue to test, modify, and improve our toys.
How The Magic Happens
Over the years, we’ve identified the most determined, toy-destroying breeds. Using accurate replicas of their jaws, our toys endure over 15,000 chew cycles in addition to “pull tests” with more than 135 kg in force—that’s equivalent to the weight of two average humans playing tug-of-war!
From start to finish, our toys undergo over 20 individual tests and a rigorous 45-point inspection, but we won’t stop there.
In 2022, BARK launched an initiative to develop the first international safety standard for dog toys. We now lead a group including the largest pet product manufacturers and retailers, because we want all dog products to maintain the same level of quality that ours do.
Unique Purpose Built Chew Tester
Super Chewer - Pit Bull Jaw
Vigorous Chewer - Chihuahua Jaw
Robust Chewer - Boxer Jaw
Unique Purpose Built Chew Tester
Super Chewer - Pit Bull Jaw
Vigorous Chewer - Chihuahua Jaw
Robust Chewer - Boxer Jaw